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Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

Ni Huang, Gordon Burtch, Bin Gu, Yili Hong 0002, Chen Liang, Kanliang Wang, Dongpu Fu, Bo Yang. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments. Management Science, 65(1):327-345, 2019. [doi]

Authors

Ni Huang

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Gordon Burtch

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Bin Gu

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Yili Hong 0002

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Chen Liang

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Kanliang Wang

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Dongpu Fu

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Bo Yang

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