Shiu-li Huang, Szu-Chen Chen. Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 1542-1551, IEEE Computer Society, 2012. [doi]
@inproceedings{HuangC12-28,
title = {Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services},
author = {Shiu-li Huang and Szu-Chen Chen},
year = {2012},
doi = {10.1109/HICSS.2012.619},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.619},
researchr = {https://researchr.org/publication/HuangC12-28},
cites = {0},
citedby = {0},
pages = {1542-1551},
booktitle = {45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA},
publisher = {IEEE Computer Society},
isbn = {978-0-7695-4525-7},
}