Yunhui Huang, Kai H. Lim, Zhijie Lin. Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items. Information Systems Research, 32(1):93-114, 2021. [doi]
@article{HuangLL21-1,
title = {Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items},
author = {Yunhui Huang and Kai H. Lim and Zhijie Lin},
year = {2021},
doi = {10.1287/isre.2020.0955},
url = {https://doi.org/10.1287/isre.2020.0955},
researchr = {https://researchr.org/publication/HuangLL21-1},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {32},
number = {1},
pages = {93-114},
}