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Attracting Consumers' Attention and Interest in Exploring: Does HCI Strategy Matter?

Eugenia Y. Huang, Sheng-Wei Lin, Yu-Han Wu. Attracting Consumers' Attention and Interest in Exploring: Does HCI Strategy Matter?. In Constantine Stephanidis, editor, HCI International 2016 - Posters' Extended Abstracts - 18th International Conference, HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 617 of Communications in Computer and Information Science, pages 35-39, Springer, 2016. [doi]

Authors

Eugenia Y. Huang

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Sheng-Wei Lin

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Yu-Han Wu

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