The Value of "Bespoke": Demand Learning, Preference Learning, and Customer Behavior

Tingliang Huang, Chao Liang, Jingqi Wang. The Value of "Bespoke": Demand Learning, Preference Learning, and Customer Behavior. Management Science, 64(7):3129-3145, 2018. [doi]

@article{HuangLW18-2,
  title = {The Value of "Bespoke": Demand Learning, Preference Learning, and Customer Behavior},
  author = {Tingliang Huang and Chao Liang and Jingqi Wang},
  year = {2018},
  doi = {10.1287/mnsc.2017.2771},
  url = {https://doi.org/10.1287/mnsc.2017.2771},
  researchr = {https://researchr.org/publication/HuangLW18-2},
  cites = {0},
  citedby = {0},
  journal = {Management Science},
  volume = {64},
  number = {7},
  pages = {3129-3145},
}