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Promoting Customers' Augmented Reality Immersion in Restaurants

Travis K. Huang, Kuan-Yu Lin, Yi-ting Wang, Chunta Chen. Promoting Customers' Augmented Reality Immersion in Restaurants. In Gordan Davis, Sue Brown 0001, Mani R. Subramani, Gove N. Allen, K. D. Joshi 0001, Kevin P. Scheibe, editors, 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, MN, USA, August 10-14, 2022. Association for Information Systems, 2022. [doi]

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