Introduction of a second channel: Implications for pricing and profits

Wei Huang, Jayashankar M. Swaminathan. Introduction of a second channel: Implications for pricing and profits. European Journal of Operational Research, 194(1):258-279, 2009. [doi]

Authors

Wei Huang

This author has not been identified. Look up 'Wei Huang' in Google

Jayashankar M. Swaminathan

This author has not been identified. Look up 'Jayashankar M. Swaminathan' in Google