Guofang Huang, K. Sudhir. The Causal Effect of Service Satisfaction on Customer Loyalty. Management Science, 67(1):317-341, 2021. [doi]
@article{HuangS21,
title = {The Causal Effect of Service Satisfaction on Customer Loyalty},
author = {Guofang Huang and K. Sudhir},
year = {2021},
doi = {10.1287/mnsc.2019.3549},
url = {https://doi.org/10.1287/mnsc.2019.3549},
researchr = {https://researchr.org/publication/HuangS21},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {67},
number = {1},
pages = {317-341},
}