Adaptive Linear Market Value Functions for Targeted Marketing

Jiajin Huang, Ning Zhong, Chunnian Liu, Yiyu Yao. Adaptive Linear Market Value Functions for Targeted Marketing. In Shusaku Tsumoto, Roman Slowinski, Henryk Jan Komorowski, Jerzy W. Grzymala-Busse, editors, Rough Sets and Current Trends in Computing, 4th International Conference, RSCTC 2004, Uppsala, Sweden, June 1-5, 2004, Proceedings. Volume 3066 of Lecture Notes in Computer Science, pages 743-751, Springer, 2004. [doi]

@inproceedings{HuangZLY04,
  title = {Adaptive Linear Market Value Functions for Targeted Marketing},
  author = {Jiajin Huang and Ning Zhong and Chunnian Liu and Yiyu Yao},
  year = {2004},
  url = {http://springerlink.metapress.com/openurl.asp?genre=article&issn=0302-9743&volume=3066&spage=743},
  researchr = {https://researchr.org/publication/HuangZLY04},
  cites = {0},
  citedby = {0},
  pages = {743-751},
  booktitle = {Rough Sets and Current Trends in Computing, 4th International Conference, RSCTC 2004, Uppsala, Sweden, June 1-5, 2004, Proceedings},
  editor = {Shusaku Tsumoto and Roman Slowinski and Henryk Jan Komorowski and Jerzy W. Grzymala-Busse},
  volume = {3066},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {3-540-22117-4},
}