Jiajin Huang, Ning Zhong, Yiyu Yao. A Unified Framework of Targeted Marketing using Customer Preferences. Computational Intelligence, 30(3):451-472, 2014. [doi]
@article{HuangZY14,
title = {A Unified Framework of Targeted Marketing using Customer Preferences},
author = {Jiajin Huang and Ning Zhong and Yiyu Yao},
year = {2014},
doi = {10.1111/coin.12003},
url = {http://dx.doi.org/10.1111/coin.12003},
researchr = {https://researchr.org/publication/HuangZY14},
cites = {0},
citedby = {0},
journal = {Computational Intelligence},
volume = {30},
number = {3},
pages = {451-472},
}