Kai Lung Hui, Hock-Hai Teo, Sang-Yong Tom Lee. The Value of Privacy Assurance: An Exploratory Field Experiment. MIS Quarterly, 31(1):19-33, 2007. [doi]
@article{HuiTL07,
title = {The Value of Privacy Assurance: An Exploratory Field Experiment},
author = {Kai Lung Hui and Hock-Hai Teo and Sang-Yong Tom Lee},
year = {2007},
url = {http://misq.org/the-value-of-privacy-assurance-an-exploratory-field-experiment.html},
researchr = {https://researchr.org/publication/HuiTL07},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {31},
number = {1},
pages = {19-33},
}