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When Does Improved Targeting Increase Revenue?

Patrick Hummel, R. Preston McAfee. When Does Improved Targeting Increase Revenue?. In Aldo Gangemi, Stefano Leonardi, Alessandro Panconesi, editors, Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015. pages 462-472, ACM, 2015. [doi]

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Patrick Hummel

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R. Preston McAfee

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