Kai Huotari, Juho Hamari. Defining gamification: a service marketing perspective. In Artur Lugmayr, editor, International Conference on Media of the Future, Academic MindTrek '12, Tampere, Finland, October 3-5, 2012. pages 17-22, ACM, 2012. [doi]
@inproceedings{HuotariH12,
title = {Defining gamification: a service marketing perspective},
author = {Kai Huotari and Juho Hamari},
year = {2012},
doi = {10.1145/2393132.2393137},
url = {http://doi.acm.org/10.1145/2393132.2393137},
researchr = {https://researchr.org/publication/HuotariH12},
cites = {0},
citedby = {0},
pages = {17-22},
booktitle = {International Conference on Media of the Future, Academic MindTrek '12, Tampere, Finland, October 3-5, 2012},
editor = {Artur Lugmayr},
publisher = {ACM},
isbn = {978-1-4503-1637-8},
}