Mudassir Husnain, Fauzia Syed, Khalid Hussain, Qingyu Zhang, Muhammad Usman, Muzhar Javed. Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets. Kybernetes, 52(10):3857-3877, 2023. [doi]
@article{HusnainSHZUJ23,
title = {Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets},
author = {Mudassir Husnain and Fauzia Syed and Khalid Hussain and Qingyu Zhang and Muhammad Usman and Muzhar Javed},
year = {2023},
doi = {10.1108/K-12-2021-1246},
url = {https://doi.org/10.1108/K-12-2021-1246},
researchr = {https://researchr.org/publication/HusnainSHZUJ23},
cites = {0},
citedby = {0},
journal = {Kybernetes},
volume = {52},
number = {10},
pages = {3857-3877},
}