Multi-Screen Strategy for Selling Mobile Content to Customers

Kyeongseo Hwang, Sung Hyuk Park, Ingoo Han. Multi-Screen Strategy for Selling Mobile Content to Customers. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

Authors

Kyeongseo Hwang

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Sung Hyuk Park

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Ingoo Han

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