The Effects of Gender On The Adoption of Social Media: An Empirical Investigation

Efosa Carroll Idemudia, Ogechi Adeola, Nubi Achebo. The Effects of Gender On The Adoption of Social Media: An Empirical Investigation. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

@inproceedings{IdemudiaAA17,
  title = {The Effects of Gender On The Adoption of Social Media: An Empirical Investigation},
  author = {Efosa Carroll Idemudia and Ogechi Adeola and Nubi Achebo},
  year = {2017},
  url = {http://aisel.aisnet.org/amcis2017/SocialComputing/Presentations/15},
  researchr = {https://researchr.org/publication/IdemudiaAA17},
  cites = {0},
  citedby = {0},
  booktitle = {23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017},
  publisher = {Association for Information Systems},
}