Keyword Search Patterns in Sponsored Link Advertisements - researchr publication authors

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Il Im, Dong Il Lee, Dennis F. Galletta, Brian Kimball Dunn. Keyword Search Patterns in Sponsored Link Advertisements. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

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