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Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads

Kenjiro Inoue, Mitsuo Yoshida 0001. Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads. In IEEE International Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2023, Venice, Italy, October 26-29, 2023. pages 648-654, IEEE, 2023. [doi]

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Kenjiro Inoue

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Mitsuo Yoshida 0001

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