Tsukasa Ishigaki, Nobuhiko Terui, Tadahiko Sato, Greg M. Allenby. Personalized market response analysis for a wide variety of products from sparse transaction data. I. J. Data Science and Analytics, 5(4):233-248, 2018. [doi]
@article{IshigakiTSA18,
title = {Personalized market response analysis for a wide variety of products from sparse transaction data},
author = {Tsukasa Ishigaki and Nobuhiko Terui and Tadahiko Sato and Greg M. Allenby},
year = {2018},
doi = {10.1007/s41060-018-0099-9},
url = {https://doi.org/10.1007/s41060-018-0099-9},
researchr = {https://researchr.org/publication/IshigakiTSA18},
cites = {0},
citedby = {0},
journal = {I. J. Data Science and Analytics},
volume = {5},
number = {4},
pages = {233-248},
}