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Captivating Product Experiences: How Virtual Reality Creates Flow and Thereby Optimize Product Presentations

Kai Israel, Lea Buchweitz, Dieter K. Tscheulin, Christopher Zerres, Oliver Korn. Captivating Product Experiences: How Virtual Reality Creates Flow and Thereby Optimize Product Presentations. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 354-368, Springer, 2020. [doi]

Authors

Kai Israel

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Lea Buchweitz

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Dieter K. Tscheulin

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Christopher Zerres

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Oliver Korn

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