An Empirical Study of the Impact of Product Characteristics and Electronic Commerce Interface Richness on Consumer Attitude and Purchase Intentions

J. Jahng, Hemant K. Jain, K. Ramamurthy. An Empirical Study of the Impact of Product Characteristics and Electronic Commerce Interface Richness on Consumer Attitude and Purchase Intentions. IEEE Transactions on Systems, Man, and Cybernetics, Part A, 36(6):1185-1201, 2006. [doi]

Authors

J. Jahng

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Hemant K. Jain

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K. Ramamurthy

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