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Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking

Jaroslaw Jankowski, Pawel Ziemba, Jaroslaw Watróbski, Przemyslaw Kazienko. Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking. In Ngoc Thanh Nguyen, Bogdan Trawinski, Hamido Fujita, Tzung-Pei Hong, editors, Intelligent Information and Database Systems - 8th Asian Conference, ACIIDS 2016, Da Nang, Vietnam, March 14-16, 2016, Proceedings, Part I. Volume 9621 of Lecture Notes in Computer Science, pages 330-343, Springer, 2016. [doi]

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