Bernard J. Jansen, Anna Brown, Marc Resnick. Factors relating to the decision to click on a sponsored link. Decision Support Systems, 44(1):46-59, 2007. [doi]
@article{JansenBR07,
title = {Factors relating to the decision to click on a sponsored link},
author = {Bernard J. Jansen and Anna Brown and Marc Resnick},
year = {2007},
doi = {10.1016/j.dss.2007.02.009},
url = {http://dx.doi.org/10.1016/j.dss.2007.02.009},
researchr = {https://researchr.org/publication/JansenBR07},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {44},
number = {1},
pages = {46-59},
}