Bernard J. Jansen, Lu Zhang, Anna S. Mattila. User reactions to search engines logos: investigating brand knowledge of web search engines. Electronic Commerce Research, 12(4):429-454, 2012. [doi]
@article{JansenZM12,
title = {User reactions to search engines logos: investigating brand knowledge of web search engines},
author = {Bernard J. Jansen and Lu Zhang and Anna S. Mattila},
year = {2012},
doi = {10.1007/s10660-012-9101-0},
url = {http://dx.doi.org/10.1007/s10660-012-9101-0},
researchr = {https://researchr.org/publication/JansenZM12},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {12},
number = {4},
pages = {429-454},
}