Grégoire Jauvion, Nicolas Grislain. Optimal Allocation of Real-Time-Bidding and Direct Campaigns. In Yike Guo, Faisal Farooq, editors, Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2018, London, UK, August 19-23, 2018. pages 416-424, ACM, 2018. [doi]
@inproceedings{JauvionG18,
title = {Optimal Allocation of Real-Time-Bidding and Direct Campaigns},
author = {Grégoire Jauvion and Nicolas Grislain},
year = {2018},
doi = {10.1145/3219819.3219877},
url = {https://doi.org/10.1145/3219819.3219877},
researchr = {https://researchr.org/publication/JauvionG18},
cites = {0},
citedby = {0},
pages = {416-424},
booktitle = {Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2018, London, UK, August 19-23, 2018},
editor = {Yike Guo and Faisal Farooq},
publisher = {ACM},
}