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E-Tail Quality and Brand Loyalty in Thai Social Commerce

Chawalit Jeenanunta, Narongak Pongathornwiwat, Kwanchanok Chumnumporn, Atchara Parsont, Kanisorn Lunsai, Ramida Piyapaneekul. E-Tail Quality and Brand Loyalty in Thai Social Commerce. In Leon S. L. Wang, Shiro Uesugi, I-Hsien Ting, Koji Okuhara, Kai Wang, editors, Multidisciplinary Social Networks Research - Second International Conference, MISNC 2015, Matsuyama, Japan, September 1-3, 2015. Proceedings. Volume 540 of Communications in Computer and Information Science, pages 200-209, Springer, 2015. [doi]

Authors

Chawalit Jeenanunta

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Narongak Pongathornwiwat

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Kwanchanok Chumnumporn

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Atchara Parsont

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Kanisorn Lunsai

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Ramida Piyapaneekul

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