Does Culture Matter? A Case Study on Online Retailing Stores across Three Asian Countries

Napas Jeyashoke, Boonyaluck Vongterapak, Yoanna Long. Does Culture Matter? A Case Study on Online Retailing Stores across Three Asian Countries. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 283, 2014. [doi]

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