Optimizing Real-Time Bidding Strategies: An Experimental Analysis of Reinforcement Learning and Machine Learning Techniques - researchr publication authors

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Arti Jha, Harshit Jain, Parikshit Sharma, Yashvardhan Sharma, Kamlesh Tiwari. Optimizing Real-Time Bidding Strategies: An Experimental Analysis of Reinforcement Learning and Machine Learning Techniques. In Vijendra Singh 0001, Vijayan K. Asari, Kuan-Ching Li, Rubén González Crespo, editors, International Conference on Machine Learning and Data Engineering, ICMLDE 2023, Dehradun, India, 23-24 November 2023. Volume 235 of Procedia Computer Science, pages 2017-2026, Elsevier, 2023. [doi]

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