P. C. Jha, Prerna Manik, Anshu Gupta. Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour. IJAIP, 5(1/2):83-102, 2013. [doi]
@article{JhaMG13,
title = {Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour},
author = {P. C. Jha and Prerna Manik and Anshu Gupta},
year = {2013},
doi = {10.1504/IJAIP.2013.054675},
url = {http://dx.doi.org/10.1504/IJAIP.2013.054675},
researchr = {https://researchr.org/publication/JhaMG13},
cites = {0},
citedby = {0},
journal = {IJAIP},
volume = {5},
number = {1/2},
pages = {83-102},
}