Machine Learning-Based Optimization of E-Commerce Advertising Campaigns

Arti Jha, Pratyut Sharma, Ritik Upmanyu, Yashvardhan Sharma, Kamlesh Tiwari. Machine Learning-Based Optimization of E-Commerce Advertising Campaigns. In Ana Paula Rocha 0001, Luc Steels, H. Jaap van den Herik, editors, Proceedings of the 16th International Conference on Agents and Artificial Intelligence, ICAART 2024, Volume 2, Rome, Italy, February 24-26, 2024. pages 531-541, SCITEPRESS, 2024. [doi]

@inproceedings{JhaSUST24,
  title = {Machine Learning-Based Optimization of E-Commerce Advertising Campaigns},
  author = {Arti Jha and Pratyut Sharma and Ritik Upmanyu and Yashvardhan Sharma and Kamlesh Tiwari},
  year = {2024},
  doi = {10.5220/0012456700003636},
  url = {https://doi.org/10.5220/0012456700003636},
  researchr = {https://researchr.org/publication/JhaSUST24},
  cites = {0},
  citedby = {0},
  pages = {531-541},
  booktitle = {Proceedings of the 16th International Conference on Agents and Artificial Intelligence, ICAART 2024, Volume 2, Rome, Italy, February 24-26, 2024},
  editor = {Ana Paula Rocha 0001 and Luc Steels and H. Jaap van den Herik},
  publisher = {SCITEPRESS},
  isbn = {978-989-758-680-4},
}