Man Ji, Xiayu Chen, Shaobo Wei, Qi Liu, Jianshan Sun. Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live Streaming. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 631-639, ScholarSpace, 2024. [doi]
@inproceedings{JiCWLS24,
title = {Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live Streaming},
author = {Man Ji and Xiayu Chen and Shaobo Wei and Qi Liu and Jianshan Sun},
year = {2024},
url = {https://hdl.handle.net/10125/106452},
researchr = {https://researchr.org/publication/JiCWLS24},
cites = {0},
citedby = {0},
pages = {631-639},
booktitle = {57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024},
editor = {Tung X. Bui},
publisher = {ScholarSpace},
isbn = {978-0-9981331-7-1},
}