The Moderating Effect of Legitimacy and Reputation on SMEs in a B2B Environment

Guangyin Jia, Yigang Li, Kai Wang, Jianhua Sun, Kai Li. The Moderating Effect of Legitimacy and Reputation on SMEs in a B2B Environment. In 14th IEEE International Conference on Commerce and Enterprise Computing, CEC 2012, Hangzhou, China, September 9-11, 2012. pages 49-56, IEEE Computer Society, 2012. [doi]

Authors

Guangyin Jia

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Yigang Li

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Kai Wang

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Jianhua Sun

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Kai Li

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