Effects of Interactivity on Website Involvement and Purchase Intention

Zhenhui Jiang, Jason Chan, Bernard C. Y. Tan, Wei Siong Chua. Effects of Interactivity on Website Involvement and Purchase Intention. J. AIS, 11(1):1, 2010. [doi]

Authors

Zhenhui Jiang

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Jason Chan

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Bernard C. Y. Tan

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Wei Siong Chua

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