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Do Negative Experiences Always Lead to Dissatisfaction? - Testing Attribution Theory in the Context of Online Travel Reviews

Jingxian Jiang, Ulrike Gretzel, Rob Law. Do Negative Experiences Always Lead to Dissatisfaction? - Testing Attribution Theory in the Context of Online Travel Reviews. In Ulrike Gretzel, Rob Law, Matthias Fuchs, editors, Information and Communication Technologies in Tourism, ENTER 2010, Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. pages 297-308, Springer Vienna, 2010. [doi]

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Jingxian Jiang

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Ulrike Gretzel

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Rob Law

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