Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages

Tingting Jiang, Qian Guo, Xi Wu, Yu Chi. Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages. I. J. Medical Informatics, 168:104902, 2022. [doi]

@article{JiangGWC22-0,
  title = {Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages},
  author = {Tingting Jiang and Qian Guo and Xi Wu and Yu Chi},
  year = {2022},
  doi = {10.1016/j.ijmedinf.2022.104902},
  url = {https://doi.org/10.1016/j.ijmedinf.2022.104902},
  researchr = {https://researchr.org/publication/JiangGWC22-0},
  cites = {0},
  citedby = {0},
  journal = {I. J. Medical Informatics},
  volume = {168},
  pages = {104902},
}