MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing

Zilong Jiang, Lin Li, Dali Wang. MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing. World Wide Web, 26(4):2115-2141, July 2023. [doi]

Authors

Zilong Jiang

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Lin Li

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Dali Wang

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