Understanding Perceived Price Fairness in Online Shopping

Lianlian Jiang, Heshan Sun. Understanding Perceived Price Fairness in Online Shopping. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

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