Improving Personalization Solutions through Optimal Segmentation of Customer Bases

Tianyi Jiang, Alexander Tuzhilin. Improving Personalization Solutions through Optimal Segmentation of Customer Bases. In Proceedings of the 6th IEEE International Conference on Data Mining (ICDM 2006), 18-22 December 2006, Hong Kong, China. pages 307-318, IEEE Computer Society, 2006. [doi]

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