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The impact of channel integration on channel reciprocity in the multi-channel retailing context

Kan Jiang, Liuyan Xu, Xiaoning Bao. The impact of channel integration on channel reciprocity in the multi-channel retailing context. In 2015 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, December 6-9, 2015. pages 1840-1844, IEEE, 2015. [doi]

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Kan Jiang

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Liuyan Xu

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Xiaoning Bao

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