Yue Jin, Jinghua Huang. Why do consumers participate in brand microblogs?. Electronic Commerce Research and Applications, 24:1-11, 2017. [doi]
@article{JinH17-0,
title = {Why do consumers participate in brand microblogs?},
author = {Yue Jin and Jinghua Huang},
year = {2017},
doi = {10.1016/j.elerap.2017.05.002},
url = {https://doi.org/10.1016/j.elerap.2017.05.002},
researchr = {https://researchr.org/publication/JinH17-0},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {24},
pages = {1-11},
}