Eunsin Joo. To reveal or conceal? Sponsorship disclosure in health apps and its impacts on sponsor motive attributions, credibility and download intentions. IJMC, 25(1):40-61, 2025. [doi]
@article{Joo25,
title = {To reveal or conceal? Sponsorship disclosure in health apps and its impacts on sponsor motive attributions, credibility and download intentions},
author = {Eunsin Joo},
year = {2025},
doi = {10.1504/IJMC.2025.142982},
url = {https://doi.org/10.1504/IJMC.2025.142982},
researchr = {https://researchr.org/publication/Joo25},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {25},
number = {1},
pages = {40-61},
}