Mingyu Joo, Michael L. Thompson, Greg M. Allenby. Optimal Product Design by Sequential Experiments in High Dimensions. Management Science, 65(7):3235-3254, 2019. [doi]
@article{JooTA19,
title = {Optimal Product Design by Sequential Experiments in High Dimensions},
author = {Mingyu Joo and Michael L. Thompson and Greg M. Allenby},
year = {2019},
doi = {10.1287/mnsc.2018.3088},
url = {https://doi.org/10.1287/mnsc.2018.3088},
researchr = {https://researchr.org/publication/JooTA19},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {65},
number = {7},
pages = {3235-3254},
}