Research and Application of Customer Churn Analysis in Chain Retail Industry

Chunhua Ju, Feipeng Guo. Research and Application of Customer Churn Analysis in Chain Retail Industry. In Fei Yu, Qi Luo, Yongjun Chen, Zhigang Chen, editors, Proceedings of The International Symposium on Electronic Commerce and Security, ISECS 2008, August 3-5, 2008, Guangzhou, China. pages 670-673, IEEE Computer Society, 2008. [doi]

Authors

Chunhua Ju

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Feipeng Guo

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