Sungbum Jun, Dongmyung Lee, Jinwoo Park. Determining business models in bottom-of-the-pyramid markets. Industrial Management and Data Systems, 113(7):1064-1082, 2013. [doi]
@article{JunLP13,
title = {Determining business models in bottom-of-the-pyramid markets},
author = {Sungbum Jun and Dongmyung Lee and Jinwoo Park},
year = {2013},
doi = {10.1108/IMDS-02-2013-0060},
url = {http://dx.doi.org/10.1108/IMDS-02-2013-0060},
researchr = {https://researchr.org/publication/JunLP13},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {113},
number = {7},
pages = {1064-1082},
}