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The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users

Bohee Jung, Hanku Kim, Seung Hwan (Shawn) Lee. The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users. Online Information Review, 46(2):391-411, 2022. [doi]

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