Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Yoonhyuk Jung, Suzanne D. Pawlowski. Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds. Information & Management, 51(5):520-531, 2014. [doi]

Authors

Yoonhyuk Jung

This author has not been identified. Look up 'Yoonhyuk Jung' in Google

Suzanne D. Pawlowski

This author has not been identified. Look up 'Suzanne D. Pawlowski' in Google