Dawn N. Jutla, Wei Yu. Applying the Delta model to mobile marketing management in the US marketplace. IJEB, 6(3):216-231, 2008. [doi]
@article{JutlaY08,
title = {Applying the Delta model to mobile marketing management in the US marketplace},
author = {Dawn N. Jutla and Wei Yu},
year = {2008},
doi = {10.1504/IJEB.2008.019105},
url = {http://dx.doi.org/10.1504/IJEB.2008.019105},
tags = {meta-model, Meta-Environment, model deltas, mobile},
researchr = {https://researchr.org/publication/JutlaY08},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {6},
number = {3},
pages = {216-231},
}