Evaluating cross-selling opportunities with recurrent neural networks on retail marketing

Ibrahim Erdem Kalkan, Cenk Sahin. Evaluating cross-selling opportunities with recurrent neural networks on retail marketing. Neural Computing and Applications, 35(8):6247-6263, March 2023. [doi]

@article{KalkanS23,
  title = {Evaluating cross-selling opportunities with recurrent neural networks on retail marketing},
  author = {Ibrahim Erdem Kalkan and Cenk Sahin},
  year = {2023},
  month = {March},
  doi = {10.1007/s00521-022-08019-1},
  url = {https://doi.org/10.1007/s00521-022-08019-1},
  researchr = {https://researchr.org/publication/KalkanS23},
  cites = {0},
  citedby = {0},
  journal = {Neural Computing and Applications},
  volume = {35},
  number = {8},
  pages = {6247-6263},
}