Marketing in Electronic Commerce - Introduction

Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera. Marketing in Electronic Commerce - Introduction. In HICSS. 2000. [doi]

@inproceedings{KambilKKL00,
  title = {Marketing in Electronic Commerce - Introduction},
  author = {Ajit Kambil and Arnold Kamis and Marios Koufaris and Priscilla Ann Labarbera},
  year = {2000},
  url = {http://computer.org/proceedings/hicss/0493/04936/04936043abs.htm},
  researchr = {https://researchr.org/publication/KambilKKL00},
  cites = {0},
  citedby = {0},
  booktitle = {HICSS},
}