Mahmoud Abdelrahman Kamel. Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity. J. Enterprise Inf. Management, 36(6):1727-1749, 2023. [doi]
@article{Kamel23-0,
title = {Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity},
author = {Mahmoud Abdelrahman Kamel},
year = {2023},
doi = {10.1108/JEIM-04-2022-0114},
url = {https://doi.org/10.1108/JEIM-04-2022-0114},
researchr = {https://researchr.org/publication/Kamel23-0},
cites = {0},
citedby = {0},
journal = {J. Enterprise Inf. Management},
volume = {36},
number = {6},
pages = {1727-1749},
}